Designing scalable digital products and user experiences.
Designing and scaling digital products and platforms.
Tomdesign
How can I help you today?
Johnny Bui
We’re struggling to improve user onboarding and retention.
Tomdesign
Let’s start by understanding where users drop off, then redesign the onboarding flow to reduce friction and improve activation.
Aligning teams and systems through scalable product design and clear user experiences.
Product workflows
Design systems
Cross-platform experiences
4
Core product domains
Insurance, Enterprise, E-commerce, and Web platforms
13
+
Years Experience
10
+
Products, Platforms & Systems
30
+
Projects Delivered
Design Approach
A structured, design thinking approach to solving product and UX challenges from discovery to delivery.
User Insights
Understanding users and context
Gain a clear understanding of user needs, business goals, and real-world constraints before moving into solutions.
Problem Clarity
Defining the right problem
Translate insights into clear problem statements and align on product direction to ensure the right focus.
Concept Exploration
Exploring possible solutions
Explore multiple approaches and concepts, testing ideas early before converging on the best direction.
Solution Design
Building and refining the solution
Create interfaces, systems, and prototypes, refining through feedback to improve usability and consistency.
Ready for Launch
Delivering with clarity
Prepare design handoff, align with development, and support implementation to ensure smooth delivery.
Web & Client Projects
Selected websites and digital solutions delivered for clients across different industries.
Lighton TV
Lighton TV
TPM Software
TPM Software
The Banh Mi
The Banh Mi
Sen Residence
Sen Residence
23 World Plaza
23 World Plaza
The Penn Center
The Penn Center
35+
Additional Projects
Including branding, website design, landing pages, and other digital solutions across multiple industries.
Capabilities
Helping businesses design and build digital products, platforms, and brand experiences.
Product & UX Design
01
Design Systems
Creating reusable systems for scalable product development.
02
Web & Digital Solutions
Building websites and conversion-focused digital experiences.
03
Branding & Visual Systems
Designing brand identities and visual systems aligned with digital products.
04
Prototyping & Collaboration
From concept to implementation with cross-team alignment.
05
Selected clients & collaborations
Available for Work
Senior Product Designer · Founder of Tomdesign.
Ho Chi Minh City, Vietnam.