Designing scalable digital products and user experiences.
Designing and scaling digital products and platforms.

We’re struggling to improve user onboarding and retention.
Aligning teams and systems through scalable product design and clear user experiences.
4
13
10
30
Design Approach
A structured, design thinking approach to solving product and UX challenges from discovery to delivery.
Understanding users and context
Gain a clear understanding of user needs, business goals, and real-world constraints before moving into solutions.
Defining the right problem
Translate insights into clear problem statements and align on product direction to ensure the right focus.
Exploring possible solutions
Explore multiple approaches and concepts, testing ideas early before converging on the best direction.
Building and refining the solution
Create interfaces, systems, and prototypes, refining through feedback to improve usability and consistency.
Delivering with clarity
Prepare design handoff, align with development, and support implementation to ensure smooth delivery.
Web & Client Projects
Selected websites and digital solutions delivered for clients across different industries.

Lighton TV

TPM Software

The Banh Mi

Sen Residence

23 World Plaza

The Penn Center
35+
Capabilities
Helping businesses design and build digital products, platforms, and brand experiences.
Product & UX Design
01
Design Systems
Creating reusable systems for scalable product development.
02
Web & Digital Solutions
Building websites and conversion-focused digital experiences.
03
Branding & Visual Systems
Designing brand identities and visual systems aligned with digital products.
04
Prototyping & Collaboration
From concept to implementation with cross-team alignment.
05
Selected clients & collaborations
Available for Work
Senior Product Designer · Founder of Tomdesign.
Ho Chi Minh City, Vietnam.









